Feels Like…
OOH | YouTube | Display | Native | Paid Social | Paid Search
Following the pandemic, and despite the renewed popularity of a UK staycation, Bournemouth, Christchurch and Poole again found themselves in competition with warmer destinations offering a ‘traditional holiday’, so they wished to remain front of mind when visitors considered a holiday or long weekend. They needed to create awareness, and drive bookings for local businesses to support the bounce back of the tourism and hospitality economy.
We created a high-impact, highly measurable integrated media campaign to create awareness, engagement and bookings in key geographic markets within a 2-3 hour travel time to Bournemouth. The campaign consisted of OOH, YouTube, paid social, programmatic display and native to capture the audience at different stages in their customer journey, including specific interest-based targeting, all of which saw a marked increase in brand awareness, visitor numbers, occupancy and average RPAR. Creative by Make Studio.
The Fabbrica team are so insightful and have a great understanding of the tourism market and challenges for post COVID recovery. The team provided an excellent range of media plans to maximise reach and engagement for our summer campaign creative. Working closely with our creative and PR agencies the campaign delivered results surpassing our KPIs and industry standards. The level of reporting and post campaign delivery has provided insights to help shape future strategy.
Nicola Goode, Marketing Manager, BCP Tourism, and BAHA
OOH AdShel
Digital OOH
Programmatic display
Paid social