Our services
Today’s media landscape requires an intelligent, data-led approach. Which media channels are your audience using? When and how? Which devices do they use?
With access to the latest research and analysis tools, our media strategy process is evidence and data-based. It enables us to create media plans that work.
Media planning & buying
We use a transparent, impartial and media-neutral media planning process based on research and insights, effectively reaching your audience to meet your business goals and KPIs.
We purchase media efficiently to stretch your budget.
Audience research
Insight is essential.
With insights we avoid misdirected and wasted time and budget, so we can effectively target the right people with the right message that resonates with them.
In order to understand your audience we carry out in-depth research into their media habits, attitudes and behaviours, and more.
This way we can really understand your target audience and the market in which they reside.
Media (advertising) training
Whether you buy media in-house or employ a specialist media agency to provide media strategy, planning and buying services, we can give you a grounding on advertising, the media landscape and all the media channels within it.
Our training isn’t just theory; we take a practical approach so you can leave your training session confident in the knowledge that you can successfully set up and run a campaign, measure it against your objectives and report on the results.
At Fabbrica we believe in the powerful combination of audience insights, highly targeted advertising and storytelling to elevate brands and create lasting connections with customers. Your story is the heart of your brand, and we’re here to help it reach and resonate with your audience.
Programmatic advertising
Programmatic advertising is buying digital advertising with computer software using data sets to determine who to target, where to target them, and how much to pay. Programmatic provides an efficient way to target your specific audiences segments online over multiple devices and across thousands of publishers. We reach the right people at the right time in the most personalised way to reach your objectives.
Paid social
We plan and manage effective, cost-efficient social advertising campaigns with experience across Facebook, Instagram, TikTok, Pinterest, Twitter, YouTube, and more. Targeted to audiences with relevant interests and buying intentions.
Paid search
We create and administer effective, paid search (PPC) ad campaigns. Cost effective, strategically supporting other media activity, and targeted to audiences with relevant search activity, we capture people at the right time and place.
Print advertising
With 20m people reading news brands online every day, loyal audiences, and brand safe environments, plus excellent value and innovative inventory and options, advertising in printed and online news brands simply cannot be ignored. There’s still power in the press.
Cinema
Cinema is great at hitting otherwise difficult to reach audiences, such as Gen Z, in an engaging and entertaining way. It has excellent impact even at comparatively low frequency. People love the experience of the cinema and the ads form part of that experience.
TV / Connected TV (CTV)
Building trust, raising awareness, and educating consumers, TV advertising is great at relaying a strong brand message to your target audience. TV advertising makes a real impact and is not as expensive as you might think.
OOH / Outdoor
With people on average seeing outdoor advertising around 50 times a day, OOH is an unavoidable, impactful, innovative medium for all budgets with focused targeting and excellent reach – outdoor advertising reaches 98% of the UK audience.
Radio / Audio
With over 300 radio stations and a growth in streaming services, radio is one of the most successful advertising media. Audio advertising has the ability to target people at the right place and time, creating break-through to an increasingly savvy ad-avoiding public.
Reporting
As a results-driven consultancy we measure and provide reporting on every campaign to ensure budget and performance is tracked and the campaign is optimised to maximise cost efficiency whilst achieve agreed KPIs.
Fully transparent, we provide detailed reports on performance against agreed metrics throughout and at the end of every advertising campaign.