Programmatic advertising
Digital disruption, where consumers constantly switch between media and devices, can work in your brand's favour to reach the right audience at the right time, when programmatic advertising is done right.
Our programmatic advertising services help your brand attract and connect with consumers through the customer journey.
We’re brand-first, utilising machine learning and data-driven insights to deliver targeted campaigns that create awareness, inspire, engage and encourage purchase intent across a range of media channels.
What is programmatic advertising?
Programmatic advertising utilises computer software and data sets to buy digital ad space and decide who to target, where to target, and at what cost.
As a dynamic and fast-evolving advertising form, programmatic advertising offers new developments, including advancements in AI for targeting and optimisation, that can keep your brand ahead of the game.
This efficient process is all about the specifics. Programmatic advertising targets specific audiences online across multiple devices and publishers, reaching the right people at the right time. It’s a cost-effective and personalised way to meet objectives and cover all media in the digital landscape, and ensure your business doesn’t miss a potential lead.
Unlike traditional advertising, programmatic advertising uses an automated bidding process called ‘Real Time Bidding' (RTB) to make real-time decisions about where and how to place ads.
Programmatic advertising utilises various data segments, including online behaviours, demographics and similar audience types to target the right people for your products or services.
Display advertising
Display advertising attracts potential customers through visually compelling and creative messaging. Display ads combine images, text and a call to action to captivate the users' attention and promote the right message to the right audience. The more creative the ad, the better, as it engages the user through video, animation or image.
Native advertising
Native advertising is consumed like editorial content with a focus on storytelling and placement within content to attract and engage new audiences. It’s not an obvious type of branded advertising. Native advertising integrates a brand message into the natural flow of a website, like organic content.
Digital outdoor / DOOH advertising
Digital out-of-home (DOOH) advertising brings your message to life in the physical world. Our highly targeted approach on billboards in busy areas helps brands stay relevant, and the visuals adapt to the time of day. For example, a brand’s ad is visible at the right time in the consumer journey, when people are likely to consider buying that type of product.
Video / CTV advertising
Programmatic video is the key to powerful brand storytelling, creating an emotional connection between your brand and audience. Videos help engage multiple senses, educating, engaging and transporting consumers into your brand’s world. Video campaigns include video-on-demand, social channels, and connected TV to create an immersive experience, driving consideration and intent.
In-game advertising
In-game advertising entices highly engaged, consistent consumers as they play. As a fast-growing industry, brands' in-game ads can feature on computer, mobile and console video games to stay in the consumer’s mind every time they game.
Radio / audio advertising
Radio and audio-streaming advertising helps you reach audiences across major radio channels and audio entertainment formats, including podcasts, music and audiobooks. As a consistent media form, brands tap into audio advertising because they can rely on gaining a new audience through consumers’ loyalty to radio stations, presenters or audio entertainment.
The benefits of programmatic advertising
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Cost-effectively advertise across multiple websites without the need for negotiation with numerous publishers
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Remove many processes from digital media buying, saving you time and money
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Suits a range of budgets, as you can scale media spend as required
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Target specific audiences and data segments online to find hyper-relevant users using a variety of methods
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Advertise across thousands of sites on multiple devices and platforms, automatically optimising campaigns for performance
In-depth reporting
Alongside running and planning programmatic advertising campaigns, we create in-depth reports to help you understand which campaigns are performing and various optimisations as campaigns progress. In-depth reporting focuses on awareness and conversion campaigns, and can include footfall attribution, brand uplift and incremental reach.
